We all know that in real estate investing the real estate comps are a huge priority.  As an  investor, learning this aspect along with these two keys to success are paramount. Simply put, you need to be able to market yourself both online and offline. So let me give you the basics of both.

Becoming Successful in Online Real Estate

Nowadays, there are some 82% of people looking for new property online as a first initiative.  So the key to effective online promotion is more than having a website.  As important as your website and blog are, you need to focus on real estate internet marketing. The easiest way to start is to get a Facebook and twitter account, and begin make friends and publishing helpful articles to your website.   

Success in Offline Real Estate Marketing

The second key to success in this market is taking leads that you get from your internet and other marketing campaigns and converting them into sales.  This job isn’t so easy, but the key to it is working to give your clients what they want,  a property which is in great condition and move in ready.

The bottom line is, if you can be helpful to them, and they believe you will deliver to them their desired benefit, the odds of you closing a deal with them goes up exponentially.

So to sum it up, you need to focus on two things, building up your presence online, and then working hard to give your clients what they want. If you can master those two things, you’ll be primed for maximum results.

Are you taking advantage of the internet to market your real estate business?  If so I would love to hear how you are making it work for you!  Click on the comment tab below or Share with us!

Buying bulk REOs or bank owned foreclosure properties can be a good source of income in the current economic market. Seen more frequently in real estate comps, a REO is a class of property owned by a bank or lender which has failed to sell at foreclosure auction. Banks and lenders try to sell to the properties after foreclosure but finding buyers may be difficult due to poor property condition. Since they are not in the business of owning homes, banks will be looking to sell REO properties at low cost to compensate for the condition and avoid overseeing the property and upkeep.

You can look at bulk REO real estate owned foreclosure properties as long term investments.  Investments which can be repaired and put on the market as rental properties until they can be pieced off for a profit. Few new investors consider bulk REO real estate owned foreclosure properties despite to the ability to negotiate large discounts on the purchase price of the homes. These properties can be sold to investors that can then fix and resale or rent out the properties. Bulk purchases allow for less risk and need less credit and cash for the investor.

When you deal with bulk REOs many new investors need to focus on building a list of potential buyers. Building a network of investors and buyers can take the stress off of new investors insuring a go to group for bulk REO real estate owned foreclosure properties to be sold to. Our website DoWhatMarkSays is prepared to assist you with the in’s and out’s of REO deals.  By purchasing in bulk from REO listed properties and avoiding costly holding fees, we savvy investors can use the current market conditions in our favor to help insure profit from our investment.

Are you currently dealing in bulk REOs investing?  Or is this something you are considering for this year?  Leave a comment above and share your goals for 2012.

Investment property is an avenue which can increase personal net worth.  Smart use of real estate comps at offer time will help you make a profit when you buy.   Today I wanted to share with you some investment property tips should you decide to become a landlord.

Investing in single family homes is generally a good place to cut your teeth.  Placing an offer which is below the asking price often opens up the table for fair negotiation. Take time to hire a contractor to look throughout the house for mold, termites, and structural problems. The offer should be submitting in good faith based on the results of the inspections. Most sellers will cover any repair costs before the closing date.

Once you own the property, start to improve the house for the new occupants. Think about hiring a lawn care service to make the grounds inviting by adding curb appeal. Hire a professional to paint all of the interior walls in a nice neutral tone.  If you are not comfortable with trying to find tenants alone, hire a property management team to do background checks and employment reference checks. 

Your monthly cash flow is the amount of rent received minus the total expenses for the house. Houses which were obtained through a mortgage may have a high mortgage, and several years of future payments due. When a mortgage is paid off early the income will be much larger each month. Unavoidable home expenses are insurance, maintenance, taxes, and repairs as needed. Although unavoidable,  these expenses should be planned for so you won’t get caught off guard.  Some investors even plan in advance how they are going to pay the mortgage off sooner to increase the monthly cash flow.